# Agentic commerce: sell to AI shopping agents > Shoppers now ask AI agents what to buy. Runner makes your store easy for those agents to read, tests how they shop it, and gives you agents that run the work behind it. Canonical: https://www.runnerai.com/agentic-commerce ## Sell to their agents. Work with yours. More shoppers now ask an AI to find what to buy. Runner makes your store easy for those agents to read, and gives you a team of agents for the work behind it. You approve what matters. ## What is agentic commerce: Shopping, with an agent in the middle. An AI agent does part of the buying: it searches, compares and answers for a person. On the selling side, agents do part of the store’s work. The agent can only recommend what it can read. It can only buy where the path is clear. - **393%** more visits from AI tools to US retail sites in Q1 2026 than a year before. (Adobe Digital Insights, April 2026) - **42%** higher conversion for visitors sent by AI tools than for other visitors, March 2026. (Adobe Digital Insights, April 2026) - **$1T** of US retail revenue that agents could orchestrate by 2030. (McKinsey, The Agentic Commerce Opportunity, 2025) ## Two kinds of agents. One store in the middle. Shoppers’ agents come to read and compare. Your agents keep the store worth choosing. Runner works on both sides. ### Your store: What an agent can read on a Runner store - **Product facts on every product page** (Live): Price, stock, brand, SKU and ratings, as schema.org JSON-LD. - **A plain-text map of the store** (Live): llms.txt: catalog size, top categories, currency, regions. - **Search and product details for agents** (Coming): A read-only MCP endpoint. No sign-in needed. ### Your agents do - **Store**: Edits pages, products and prices. - **Ads**: Builds Google, Meta and TikTok campaigns. - **Email**: Writes campaigns for your subscriber list. - **SEO**: Checks if AI answers mention your store. - **Experiments**: Plans A/B tests and reads the result. - **Analyst**: Answers questions about your numbers. ## Watch an agent try to buy. (Coming) Each day, four test agents try to buy one of your products on your live store. Each one shops a different way. You see the step where it stops, and why. Most stops are small fixes, like a missing return policy. ## You make the thing. Agents do the rest. Ads, email, SEO, tests and reports each have an agent. Fly brings you a plan, and it waits for your yes. ## Agents act. You decide. An agent that can spend your money needs limits. These are the ones Runner puts in place. ### 1. Fly suggests. You approve. Each plan waits for your yes. Approve it in Runner, or from the chat app you connected. ### 2. Your spend. Your call. New ad campaigns start paused, with the daily budget you set. You turn them on. ### 3. Read-only to strangers. Shoppers’ agents can search and read your store. They can’t change it. ## Straight answers about agents. ### Can an AI agent buy from my store today? Checkout by agents is still early. Today most agents find and compare products, then send the shopper to your store to pay. Runner makes sure they can find and understand your store, and tests the path to checkout. ### How is this different from a chatbot? A chatbot answers questions on your site. Agentic commerce is about agents that act: shoppers’ agents that search and compare for a person, and your agents that run ads, email and SEO for you. ### Do I need to set anything up? No. Every Runner store publishes structured product data and an llms.txt file once it is live. The agent tests and the agent endpoint turn on when they launch. ### Will ChatGPT or Perplexity mention my store? No one can promise that. Runner’s SEO checks whether ChatGPT, Claude, Gemini and Perplexity mention your store, so you can see where you stand. ## Be the store agents pick. ## Related - [Fly](https://www.runnerai.com/fly) - [Agents](https://www.runnerai.com/agents) - [Agent in chat](https://www.runnerai.com/agent-in-chat) - [SEO](https://www.runnerai.com/seo) - [Pricing](https://www.runnerai.com/pricing)