---
title: Analytics and SEO
description: Read store performance, diagnose conversion, and improve how people and AI search tools find your storefront.
---

Use these guides to move from “what happened?” to the next useful store or visibility improvement.

> **Availability:** **Analytics** depends on your plan and recorded store data. **SEO** is conditional and may depend on workspace availability, a published storefront, provider access, and enough public data to analyze.

| Goal | Start here |
| --- | --- |
| Understand the whole performance page | [Analytics overview](./analytics-overview.mdx) |
| Change the reporting window | [Metrics and filters](./metrics-filters.mdx) |
| Find funnel or cart friction | [Traffic and conversion](./traffic-and-conversion.mdx) |
| Start a storefront visibility review | [SEO overview](./seo-overview.mdx) |
| Read organic search estimates | [Search performance](./search-performance.mdx) |
| Inspect links and technical issues | [Backlinks and site audit](./backlinks-and-site-audit.mdx) |
| Understand visibility in AI answers | [AI visibility](./ai-visibility.mdx) |
| Test prompts and inspect sources | [Prompts, keywords, and citations](./prompts-keywords-citations.mdx) |
| Recover from empty or blocked pages | [Troubleshoot data and publication](./troubleshoot-data-and-publication.mdx) |

These views report or analyze available data. Opening a report does not change the storefront, and a setup screen is not proof that traffic, rankings, or AI mentions improved.