---
title: Metrics and filters
description: Choose a reporting window and interpret the headline metrics in Runner Analytics.
---

Use the Analytics time filter to compare the same store metrics over a useful reporting window.

## Entry path

Open a store project → **Analytics** → time-range selector at the top of the page.

## Before you start

- Decide which question the period should answer: today’s activity, a recent week, or a broader month.
- Use one period consistently while comparing cards and charts.
- Remember that a partial current day is not directly comparable with a complete past day.

## Controls and click results

| Control | What happens after you select it |
| --- | --- |
| **Last 24 hours** | Refreshes the dashboard with activity from the most recent day. |
| **Last 7 days** | Refreshes cards and charts for the recent week. This is the default view. |
| **Last 30 days** | Refreshes the page with a broader recent trend. |
| Summary metric card | Shows the metric for the active window; selecting a period changes the value shown. |

## Compare a reporting period

1. Open **Analytics**.
2. Select the shortest range that still contains enough activity to answer your question.
3. Read **Sessions** to understand the amount of traffic.
4. Read **GMV** and **Net Sales** together to understand merchandise value and reported sales.
5. Read **Conversion Rate** only after checking that sessions and purchases exist in the same period.
6. Keep the selected range unchanged while comparing the charts below.
7. Repeat with another window only when you need a broader or more recent view.

## Reading the metrics safely

- A larger number is not automatically an improvement; traffic quality, refunds, and period length matter.
- A percentage can move sharply when the number of sessions is small.
- GMV and net sales answer different questions, so do not treat them as interchangeable.
- Runner reports the data available for the selected period; it does not forecast future results on this page.

## Troubleshooting

| State | Meaning and next step |
| --- | --- |
| Selector changes but values remain empty | The new period also has no matching events. Try **Last 30 days** and confirm the store has traffic or orders. |
| Values change more than expected | Check whether the periods have different lengths or include an unusual order or refund. |
| Metric is unavailable | Confirm plan access and reload the page. If other Analytics sections also fail, contact support with the store and selected period. |

## Related guides

- [Analytics overview](./analytics-overview)
- [Traffic and conversion](./traffic-and-conversion)
- [Troubleshoot data and publication](./troubleshoot-data-and-publication)