---
title: Ad creatives and trending
description: Compare connected ad creatives and browse Meta or TikTok inspiration without confusing discovery data with your own campaign results.
---

Creatives helps you compare media from connected campaigns, while Trending helps you discover and organize public ad inspiration.

> **Conditional:** Both pages sit behind Runner Ads availability and plan access. Creative performance needs a supported connected account and returned campaign data; trending library results depend on the external discovery source.

## Entry paths

- Store project → **More** → **Ads** → **Creatives**.
- Store project → **More** → **Ads** → **Trending**.

## Before you start

- Confirm the workspace and plan can open Runner Ads.
- Connect an authorized Google or Meta account before expecting creative-performance data.
- Choose one performance question or inspiration theme so filters remain useful.
- Treat external trending data as reference material, not as your store’s measured result.

## Creatives controls and click results

| Control | What happens after you select it |
| --- | --- |
| Time range | Refreshes creative metrics for the past week, month, or broader recent period. |
| Account picker | Filters creative data when multiple supported accounts are connected. |
| Sort | Orders cards by spend, return on ad spend, clicks, impressions, revenue, click score, or convert score. |
| Metric chips | Adds, removes, or reorders the metrics shown on creative cards. |
| Creative card | Opens the creative preview and available performance details. |

## Review connected creatives

1. Open **Ads** → **Creatives**.
2. If the connection prompt appears, connect the authorized Google or Meta account first.
3. Select the reporting window and account.
4. Choose the sort that matches your question.
5. Keep a small set of metric chips visible so comparisons remain readable.
6. Open a creative card to inspect the asset and its available metrics.
7. Compare several creatives before deciding that one image or video caused the result.

## Trending controls and click results

| Control | What happens after you select it |
| --- | --- |
| **Meta** / **TikTok** | Switches the external ad library being browsed. |
| Keyword **Search** | Requests ads matching the submitted keyword. |
| Country, media, status, or time filters | Narrows the current library when supported by that source. |
| Sort | Reorders results using the available recency, impression, publication, or reach signal. |
| **Clear** | Removes active filters and returns to the default library query. |
| Ad card | Opens a larger preview with the details returned by the source. |
| **Impressions Index** in a Meta detail | Shows the non-negative index supplied for that external snapshot when one is available. It is not your store's measured campaign performance. |
| Star / **Save to collection** | Opens existing collections for the ad snapshot. |
| **New collection** | Creates a named collection and saves the selected ad to it after success. |
| **Collections** | Opens saved inspiration; selecting a collection shows its saved ad snapshots. |
| **Back to Trending** | Returns from collections to the discovery view. |

## Save ad inspiration

1. Open **Ads** → **Trending**.
2. Choose **Meta** or **TikTok**.
3. Search for a product, audience, or message theme.
4. Narrow results with only the filters needed for the question.
5. Open an ad to inspect it.
6. Select the star to open **Save to collection**.
7. Choose an existing collection or create a clearly named new one.
8. Open **Collections** to confirm the snapshot was saved.

## Troubleshooting

| State | Meaning and next step |
| --- | --- |
| Connection prompt in Creatives | No supported performance account is connected. Complete connection first. |
| Empty creative grid | The selected account, period, or provider returned no creatives. Broaden the filter and confirm campaigns exist. |
| Empty trending results | Clear filters or use a broader keyword; the source may have no matching data. |
| Meta detail has no **Impressions Index** | The current external snapshot has no usable value. Missing does not mean zero. |
| Empty collection | No saved snapshot is in that collection. Return to Trending and save an ad. |
| Save failed | The snapshot or collection was not confirmed. Retry after reloading the source card. |
| Strong trending ad | It is inspiration, not proof that the same creative will work for your store. Create and measure your own campaign separately. |

## Related guides

- [Runner Ads](./runner-ads)
- [Creative Studio](./creative-studio)
- [Media Library](./media-library)