---
title: Runner Ads
description: Connect supported ad accounts, read campaign performance, manage connections, and understand campaign creation paths.
---

Runner Ads brings supported ad-account reporting and campaign controls into the store project.

## Entry path

Open a store project → **More** → **Ads** → **Overview**.

## Before you start

- Confirm the workspace has Ads access and an eligible plan.
- Use an account that is authorized to connect the ad provider.
- Know which provider and ad account belong to this business.
- Connecting starts the provider's authorization flow; it is not complete until Runner shows the connected account.

## Connection controls and click results

| Control | What happens after you select it |
| --- | --- |
| **Connect Google Ads** | Opens the secure Google authorization flow. |
| **Connect Facebook & Instagram** | Opens the Meta authorization flow. |
| **Connect TikTok Ads** | Opens TikTok authorization when that channel is enabled. |
| **Cancel connection** | Cancels a provider authorization attempt that is still pending. |
| Connection settings | Opens connected-channel status plus the controls supported by that provider, such as connect, sync, reauthorize, or disconnect. |
| Sync | Requests a fresh account list for that connection. It does not create a campaign. |
| **Reauthorize** | For TikTok, starts authorization again when this control appears and the connection requires it. |
| Disconnect | Opens a confirmation before removing Runner’s provider connection. |

## Connect an account

1. Open **Ads** → **Overview**.
2. Select the correct provider button.
3. Complete authorization in the provider window.
4. Return to Runner and wait for account synchronization.
5. Confirm the provider and account name appear in connection settings or the account picker.
6. If the connection remains pending, wait for sync or use the visible retry path.
7. Do not treat the initial button click as a completed connection.

## Dashboard controls and results

| Control or section | What happens or appears |
| --- | --- |
| Time range | Refreshes reporting for the past week, month, or broader recent period. |
| Account picker | Filters results when more than one connected account is available. |
| KPI cards | Summarize available ad metrics for the selected accounts and period. |
| Campaign table | Lists campaign metrics and supported status controls. |
| Campaign **Pause** / **Enable** | For supported Google Ads or TikTok campaigns, requests the corresponding external status change. Meta campaigns do not show this control. Use it only when authorized and confirm the returned state. |
| Trend chart | Compares selected campaign and account performance over time. |
| Activity feed | Shows available recent ad-account activity. |
| **Create Campaign** | Opens a provider choice or campaign destination only when a supported creation channel is connected. |

## Campaign creation paths

- With Google Ads connected, **Create Campaign** opens Runner’s four-step flow: **Channel & Goal**, **Plan**, **Edit Campaigns**, and **Review & Publish**.
- With TikTok Ads connected, creation opens TikTok Ads Manager in a new tab rather than an in-app TikTok wizard.
- With both available, the button opens a provider choice.
- A Meta-only connection can provide reporting but does not show a campaign-creation destination in the current flow.
- In the Google flow, **Next** advances after required fields are valid, **Back** returns to a completed step, and **Publish Campaign** sends the reviewed campaign to the provider.

## Troubleshooting

| State | Meaning and next step |
| --- | --- |
| Waitlist | Ads is disabled for the workspace. Joining or viewing the waitlist does not unlock it immediately. |
| Upgrade screen | The current plan cannot open the Ads workspace. |
| Authorization pending | The provider window has not completed or returned. Finish it or cancel the attempt. |
| Reauthorization required | For TikTok, open connection settings and select **Reauthorize** when shown before expecting fresh data. |
| Data temporarily delayed | Keep available partial data and retry later; avoid repeated provider requests. |
| Reporting unavailable for a channel | That connection cannot supply the requested report. Use supported channels or provider reporting. |
| Create button absent | No currently connected channel supports a creation destination. |

## Related guides

- [Ad creatives and trending](./ad-creatives-and-trending)
- [Creative Studio](./creative-studio)
- [Traffic and conversion](../analytics-and-seo/traffic-and-conversion)