# AI Email Marketing for Online Stores | Runner

> Runner writes marketing emails in your store's design, picks who gets them and sends nothing until you approve. Automated emails, your own sending domain and results per email.

Canonical: https://www.runnerai.com/email-marketing

## Bring shoppers back, in your own words.

Tell Runner what you want to say. It reads your store, writes the email in your store's design and picks who gets it. Nothing sends until you approve it.

Automated emails, ready to switch on: Welcome, Abandoned cart, Review request, Shipping updates.

- **7** automated emails ready to switch on, from welcome to review request
- **29** store events that can start an email of your own
- **0** emails sent without your approval
- **1 click** to unsubscribe, in every email, so your list stays people who said yes

## You describe it. Runner drafts.

Runner reads your store and products, writes the email in your store's design and picks who gets it. You check it, then approve.

### 1. Describe

Say what you want to send in a sentence, or start from a blank email in your store's design.

### 2. Draft

Runner writes the subject, the preheader and the email, links your products and picks the audience.

### 3. Check

Edit any block, preview on phone and desktop, and send a test to your own inbox.

### 4. Approve

Send it right away or on a date, in your store's time zone. Nothing goes out before you say so.

## Switch it on once.

Seven emails every store needs, already written in your store's design. Turn each one on, edit the words, or leave it off. They send on their own.

| Built-in email | Sends when |
| --- | --- |
| Order confirmation | Sends when a shopper places an order. |
| Welcome | Sends when a shopper creates an account. |
| Abandoned cart recovery | Sends when a shopper leaves items in their cart without checking out. |
| Review request | Sends 7 days after an order is delivered, asking for a review. |
| Shipping confirmation | Sends when an order ships with a tracking number. |
| Shipping updates | Sends when the carrier says a package was delivered. Needs Shippo. |
| Customer farewell | Sends when a shopper's account is deleted, by them or by you. |

### Or make your own.

New email, then “Every time something happens”. Pick what starts it from 29 store events.

- **Orders**: Order placed, Order shipped, Order delivered, + 13 more
- **Customers**: Customer signs up, Marketing email subscribed, Customer updated, + 1 more
- **Carts**: Cart created, Cart updated, Cart abandoned
- **Payments**: Payment captured, Payment refunded
- **Returns**: Return requested, Return received
- **Reviews**: Review posted
- **Bookings**: Booking confirmed

## From your name, not ours.

Send from hello@yourstore.com and get replies in your own inbox. Runner gives you the DNS records to add, then checks them for you.

## Then edit it like a page, not code.

Every email is built from blocks you click and change in place: text, images and buttons, already in your store's design.

### Your store's design

A blank email already wears your store's look. Change a heading, swap an image or add a button in place.

### Links to your products

Pick a product, a collection or a store page, and the button links to it. No URLs to copy.

### Phone, desktop and inbox

See the email on a phone, on a desktop and as it lands in the inbox. Send a test to yourself first.

## Only people who said yes.

Shoppers join from your sign-up form, at checkout or when they make an account. Runner keeps the list clean, so every send reaches people who want it.

- One-click unsubscribe — in every email, and anyone who leaves is skipped next time.
- Bounces and spam reports — those addresses stop getting marketing email.
- Your business address — added to every email, as the law asks.

## See who opened it.

Every email shows what was delivered, opened and clicked. Open “Who got it” to see each person, and filter by opened, clicked or not opened.

While it sends, a live count shows how many have gone out.

Opens and clicks are counted only for email sent from Runner's address. Email from your own domain is not tracked, and some mail apps load every email, which can count as an open.

## Bring them back. Starting today.

## Related

- [Newsletter](https://www.runnerai.com/newsletter)
- [Reviews](https://www.runnerai.com/reviews)
- [Payments](https://www.runnerai.com/payments)
- [Move from Shopify](https://www.runnerai.com/shopify-migration)
- [Pricing](https://www.runnerai.com/pricing)