# Experiments — A Store That Gets Better at Selling on Its Own

> Turn your site into a 24/7 revenue engine. Runner AI autonomously runs experiments, learns from every visitor, and implements winning variations.

Canonical: https://www.runnerai.com/lab

## A store that gets better at selling — on its own

Turn your site into a 24/7 revenue engine. Runner AI autonomously runs experiments, learns from every visitor, and implements winning variations while you sleep.

### No more guessing revenue leaks.

Runner AI goes beyond clicks—diagnosing friction and prioritizing the fixes that drive the biggest lift.

### Launch tests in seconds, not weeks.

Runner writes the variations, keeps them on-brand, and puts them live — you don't build a thing.

### Serve the winning version, every time.

Move beyond winner-takes-all testing. AI delivers the best experience to every user.

## How Experiments Works

### See exactly where you lose sales

We pinpoint where users drop off and prioritize the fixes with the highest ROI.

### Review, launch, done

AI handles the thinking and design. You control traffic and scale. Review, launch, and go—instantly.

### Every ad channel gets its best version

Shoppers from Instagram and shoppers from Google search want different things — Runner serves each the version that converts, and scales the winners.

## What Makes Experiments Different

| Capability | Traditional A/B Testing | Experiments |
| --- | --- | --- |
| Store Analysis | Manual Only | AI spots insights instantly |
| Experiment Creation | You do it all | AI generates and launches |
| Experiment scheduling | Manual Only | Automated Scheduling |
| Traffic Split & Adjustment | Manual Only | Smart Auto-adjustment |
| Multi-Variant Testing | Manual Only | Coming soon |
| Segmentation | Manual Only | Coming soon |
| Integration with Analytics | Manual Only | Data Tracked Automatically |
| Performance Recommendations | None | AI tells you what to test next |
| Safety & Rollback | Risky | Auto-protects based on live data |
| Optimization Speed | Slow | Learns fast based on data |
| Insights Clarity | Raw charts | Clear, actionable takeaways |

## What changed for stores running Experiments

### LunaStyle, A fashion store

Experiments automatically restructured their homepage layout and highlighted best-selling products. The result: conversion rate increased by 18% and the page felt cleaner and more engaging.

### Horizon, E-bike retailer

AI adjusted product descriptions, images, and CTA buttons on their product pages. After running experiments, Add-to-Cart (ATC) rate jumped by 22%, giving shoppers a smoother decision-making experience.

### Case Mate, A phone case retailer

Experiments added Boxing Day-specific promotions, banners, and messaging to their landing page. Outcome: Boxing Day sales improved by 35%, and the page looked more festive and engaging for shoppers.

## Frequently Asked Questions

### What is Experiments?

Experiments is the part of Runner that tests changes to your store for you. It watches how shoppers behave, tries variations, measures them on real traffic, and tells you what worked — nothing for you to set up.

### How is Experiments different from traditional A/B testing tools?

Unlike traditional tools, Experiments automates almost every step: store analysis, experiment creation, data collection, performance recommendations, and safety protections. Traditional tools often require manual setup and tagging.

### How does Experiments handle traffic splitting?

By default only 10% of your visitors see a test, so a losing idea can't dent your sales. As results come in, Runner shifts more traffic toward the winner.

### What types of pages can Experiments optimize?

Experiments works on all key landing pages: homepages, product pages, and seasonal campaign pages. AI can optimize layout, copy, imagery, and even promotional messaging like Boxing Day banners.

### Can I visualize my experiment results easily?

Yes. Results are displayed in clear line and table charts in "Performance" page—showing conversion rates, add-to-cart metrics, and more metrics you may need to track, making insights easy to read and act upon.

### Is Experiments suitable for small or new stores?

Absolutely. Even small stores benefit from the AI automation in Experiments, because it reduces manual work, speeds up testing, and gives actionable insights without needing a large team.

### Do I need to integrate any other applications to use Experiments?

Nothing to install or connect. Turn Experiments on for your store and it starts setting up tests and collecting results on its own.

### How can I use Experiments?

Experiments is included on some plans — the pricing page shows which. Once your plan includes it, it switches on for your store with nothing to install.

## Related

- [Pricing](https://www.runnerai.com/pricing)
- [Conversion Library](https://www.runnerai.com/conversion-library)