# Product reviews with photos and replies | Runner

> Turn on reviews and each product page takes stars, words and photos from your shoppers. Add two automations, and Runner asks after delivery and answers the hard ones.

Canonical: https://www.runnerai.com/reviews

## Your buyers say it better.

Turn on reviews and each product page takes stars, words and photos from your shoppers. Add two automations, and Runner asks after delivery and answers the hard ones.

No reviews app to install: Ask, Show, Answer, Stay in charge.

## Shoppers read the other buyers first.

Independent research, not Runner numbers. Each figure links to its study.

- **270%** more likely to be bought: a product with five reviews against one with none. ([Spiegel Research Center, 2017](https://spiegel.medill.northwestern.edu/How-Online-Reviews-Influence-Sales))
- **4.0–4.7** stars is where buying peaks. A perfect 5.0 looks too good to be true. ([Spiegel Research Center, 2017](https://spiegel.medill.northwestern.edu/How-Online-Reviews-Influence-Sales))
- **53%** of shoppers go looking for the bad reviews before they buy. ([Baymard Institute, 2019](https://baymard.com/blog/respond-to-negative-user-reviews))
- **77%** trust photos and videos from other customers. ([PowerReviews, 2023](https://powerreviews.com/power-of-reviews-2023/))

## A review's first week.

You make the mug and ship it. Runner does the asking, the showing and the telling. Here is one order at an example store.

### Day 0: The parcel lands.

The carrier marks it delivered, and Runner starts the clock.

### Day 7: Runner asks. (Pro and Max)

With the Review Request automation on, an email asks the buyer how it went a week after delivery.

### Day 8: The buyer writes it.

Stars, a few words and up to five photos, right on the product page. No account needed.

### Right away: It's on the page.

The average and count update, and the rating goes into the page's search data.

### Right away: You hear about it.

Low reviews post to your Slack or Feishu channel. New ones can too.

## The two-star review is worth keeping.

Shoppers go looking for the low reviews, and most stores leave them unanswered. Turn on the Negative Review Response automation, and Runner replies in your store's name to every review of three stars or fewer. The short, kind reply shows under the review, so the next shopper sees you listened.

- **87%** of shopping sites don't reply to bad reviews. ([Baymard Institute, 2019](https://baymard.com/blog/respond-to-negative-user-reviews))
- **80 words** or fewer in each reply Runner writes. On Pro and Max.

## You decide what stays.

Every review lands in one list in your admin. Approve, hide or delete, one at a time or many at once.

### Hide what doesn't belong.

Reject a review and shoppers stop seeing it. Select several to clear spam in one go.

### Add praise that came by email.

A customer wrote to say they love it? Add it as a review with their name and stars.

### One review per buyer.

Each email can review a product once, so no one can stack the score.

### No made-up reviews.

Runner never writes sample or fake reviews into your store. Every star comes from a person.

## Start with your first five.

## Related

- [Email marketing](https://www.runnerai.com/email-marketing)
- [Integrations](https://www.runnerai.com/integrations)
- [Analytics](https://www.runnerai.com/analytics)
- [Pricing](https://www.runnerai.com/pricing)