A store that gets better at selling — on its own

Experiments is the part of Runner that tests changes to your store for you. It watches how shoppers behave, tries variations, measures them on real traffic, and tells you what worked — nothing for you to set up.

Unlike traditional tools, Experiments automates almost every step: store analysis, experiment creation, data collection, performance recommendations, and safety protections. Traditional tools often require manual setup and tagging.

By default only 10% of your visitors see a test, so a losing idea can't dent your sales. As results come in, Runner shifts more traffic toward the winner.

Experiments works on all key landing pages: homepages, product pages, and seasonal campaign pages. AI can optimize layout, copy, imagery, and even promotional messaging like Boxing Day banners.

Yes. Results are displayed in clear line and table charts in "Performance" page—showing conversion rates, add-to-cart metrics, and more metrics you may need to track, making insights easy to read and act upon.

Absolutely. Even small stores benefit from the AI automation in Experiments, because it reduces manual work, speeds up testing, and gives actionable insights without needing a large team.

Nothing to install or connect. Turn Experiments on for your store and it starts setting up tests and collecting results on its own.

Experiments is included on some plans — the pricing page shows which. Once your plan includes it, it switches on for your store with nothing to install.