
Runner AI 2.0 is here. Meet Fly.
Runner AI has always built your store from a sentence. With 2.0, it runs the business too. At the center is Fly, the intelligence that runs your store while you sleep, and it is on in your workspace now.
Marketing
Marketing at Adaptive Machines. Writes about positioning, customer insight, and the work behind useful products.
32 posts

Runner AI has always built your store from a sentence. With 2.0, it runs the business too. At the center is Fly, the intelligence that runs your store while you sleep, and it is on in your workspace now.

Generating a face takes a minute. Building a persona that can speak about your products without inventing them takes a system. Here's the five-part setup, the failure modes, and what to measure.

Synthetic personas turn reviews, questions, and search language into structured customer models you can test decisions against. Here's how to build them, where they break, and why they matter for AI search.
Compare free website audit tools by crawl depth, evidence, performance testing, and limits, then turn verified findings into a focused fix plan.

Runner AI has launched its agentic commerce platform: a coordinated team of specialized AI agents, led by a central intelligence called Fly, that runs an online business end to end. AI runs the business, and founders approve what matters.
Turn one accurate product image into a short AI video with a controlled motion prompt, a practical review checklist, and a Runner Creative Studio workflow.
Build an ecommerce email system in dependency order, with reliable event data, consent controls, measurement guardrails, and practical failure diagnosis.
Plan international ecommerce around one market, complete landed cost, localized checkout, reliable delivery, and evidence-based expansion gates.

The hardest part of AEO isn't the tactics — it's building a program that survives contact with a real organization. Here's how to align teams, sell leadership, and measure what matters.

Before you track a single prompt, you need to know what you want AI to say about you. Here's how to define your brand attributes and build a data-backed foundation for AEO.

Not all prompts do the same job. Here's how to build a prompt tracking strategy that gives you a read you can actually trust — and what each of the six prompt types is designed to reveal.

A practical explainer on why Answer Engine Optimization matters now, how AI search differs from traditional SEO, and what it takes to show up in AI-generated answers.

Audit findings are only valuable if they lead to action. Here's the routing logic for deciding whether you have a comprehension problem or a trust problem — and what to do in each case.
What an Amazon Storefront is, who qualifies, what it costs, and the limits that make most sellers eventually build a store they actually own.
The real alternatives to Etsy, grouped by what they actually solve — marketplace reach, lower fees, or owning the customer relationship — with the trade-off each one asks for.

Meet Runner AI's agent suite: Website Agent, Operation Agent, and Analytics Agent for building, operating, and understanding your online store.
Discover how to optimize website performance and Core Web Vitals with Runner AI. Improve page speed, stability, and user experience while using AI-driven tools to enhance ecommerce conversions and engagement.

Discover how advanced store analytics help optimize revenue, conversion funnels, and customer cohorts. Use AI-driven insights to improve decision-making, track performance, and scale ecommerce growth with Runner AI.

Learn how marketing attribution models measure channel performance, creative impact, and incremental lift. Discover how AI-powered attribution improves budget allocation, campaign optimization, and ROI tracking with Runner AI.

Learn how an AI SEO specialist automates on-page SEO and internal linking strategies. Improve search visibility, strengthen site structure, and scale organic traffic growth with intelligent SEO automation from Runner AI.

Discover how an AI marketer automates ad creation, campaign management, and copywriting to grow your ecommerce business. Save time, increase ROI, and optimize marketing workflows with intelligent AI automation from Runner AI.

Discover how an AI CRO analyst continuously optimizes ecommerce conversion rates. Use AI-driven insights, testing, and behavioral analysis to improve user journeys, increase sales, and scale ecommerce growth with Runner AI.

Discover how native checkout and intelligent payment routing streamline ecommerce transactions. Learn how AI automates payment flows, improves authorization rates, reduces cart abandonment, and supports scalable ecommerce growth with Runner AI.

Discover how AI-native platforms collapse the traditional branding process from months into minutes. Learn how unified AI engines create cohesive brand identities including logos, copy, colors, and layouts.

Learn how to leverage AI automation for rapid store creation while maintaining complete creative control. Discover practical techniques for guiding AI design to match your unique brand vision.

Discover how AI-native platforms eliminate the need for developers, designers, copywriters, and analysts. Learn how solopreneurs are building 7-figure stores without hiring a single employee.

Discover how micro-interactions boost e-commerce conversion rates by 15-30% and how AI generates these engagement-boosting details automatically, no coding required.

Discover how AI automation transforms time-consuming e-commerce tasks into 60-second operations. Learn which growth activities AI handles instantly and how to reclaim hours every week.

Learn how AI transforms social selling with automated content creation, intelligent product tagging, and seamless shopping experiences. A practical guide to social commerce strategy for e-commerce businesses.

Learn how AI-powered A/B testing automates conversion optimization for online stores. Discover why autonomous testing outperforms manual CRO and how to get started.

Learn a reviewable process for drafting product descriptions with AI for e-commerce.

Learn how to start an online store from scratch in 2025 with zero technical experience. This comprehensive guide covers everything from product selection to your first sale using AI-powered tools.