Agentic commerce
Sell to their agents.
Work with yours.
More shoppers now ask an AI to find what to buy. Runner makes your store easy for those agents to read, and gives you a team of agents for the work behind it. You approve what matters.
What is agentic commerce
Shopping, with an agent in the middle.
An AI agent does part of the buying: it searches, compares and answers for a person. On the selling side, agents do part of the store’s work.
The agent can only recommend what it can read. It can only buy where the path is clear.
393%
more visits from AI tools to US retail sites in Q1 2026 than a year before.
Adobe Digital Insights, April 2026
42%
higher conversion for visitors sent by AI tools than for other visitors, March 2026.
Adobe Digital Insights, April 2026
$1T
of US retail revenue that agents could orchestrate by 2030.
McKinsey, The Agentic Commerce Opportunity, 2025
Two sides
Two kinds of agents.
One store in the middle.
Shoppers’ agents come to read and compare. Your agents keep the store worth choosing. Runner works on both sides.
Shoppers’ agents ask
- “A linen apron under $60 that ships to Canada?”
- “A gift for someone who loves green tea.”
- “Is the stoneware mug dishwasher safe?”
- “Do they have that apron in sage green?”
Your agents do
Store
Edits pages, products and prices.
Ads
Builds Google, Meta and TikTok campaigns.
Email
Writes campaigns for your subscriber list.
SEO
Checks if AI answers mention your store.
Experiments
Plans A/B tests and reads the result.
Analyst
Answers questions about your numbers.
Be tested
ComingWatch an agent try to buy.
Each day, four test agents try to buy one of your products on your live store. Each one shops a different way. You see the step where it stops, and why.
Most stops are small fixes, like a missing return policy.
2 of 4 agents can’t reach checkout
Simulated test purchases · Buying a linen apron
| Agent | Find | Price | Shipping | Cart | Checkout | What happened |
|---|---|---|---|---|---|---|
| Full-cost buyerWants returns shown | Stopped at shipping“I couldn’t find a return policy.” | |||||
| Careful readerReads every page first | Reached checkoutEvery detail was clear. | |||||
| Price checkerNeeds one clear price | Stopped at the price“No stock status on the page.” | |||||
| Fast buyerAdds to cart right away | Reached checkoutNo popup in the way. |
Full-cost buyer
Stopped at shipping
“I couldn’t find a return policy.”
Careful reader
Reached checkout
Every detail was clear.
Price checker
Stopped at the price
“No stock status on the page.”
Fast buyer
Reached checkout
No popup in the way.
Your team
You make the thing.
Agents do the rest.
Ads, email, SEO, tests and reports each have an agent. Fly brings you a plan, and it waits for your yes.
Run a Meta campaign for the sourdough box
Three ads from your product photos. $20 a day, your limit. It starts paused.
You approve
Agents act.
You decide.
An agent that can spend your money needs limits. These are the ones Runner puts in place.
Fly suggests. You approve.
Each plan waits for your yes. Approve it in Runner, or from the chat app you connected.
Your spend. Your call.
New ad campaigns start paused, with the daily budget you set. You turn them on.
Read-only to strangers.
Shoppers’ agents can search and read your store. They can’t change it.
Straight answers about agents.
Can an AI agent buy from my store today?
Checkout by agents is still early. Today most agents find and compare products, then send the shopper to your store to pay. Runner makes sure they can find and understand your store, and tests the path to checkout.
How is this different from a chatbot?
A chatbot answers questions on your site. Agentic commerce is about agents that act: shoppers’ agents that search and compare for a person, and your agents that run ads, email and SEO for you.
Do I need to set anything up?
No. Every Runner store publishes structured product data and an llms.txt file once it is live. The agent tests and the agent endpoint turn on when they launch.
Will ChatGPT or Perplexity mention my store?
No one can promise that. Runner’s SEO checks whether ChatGPT, Claude, Gemini and Perplexity mention your store, so you can see where you stand.