Search performance
Read domain, organic traffic, keyword, and top-page estimates without treating them as guaranteed rankings.
Search performance helps you identify which queries and pages appear most important in the data available to Runner.
Conditional: These estimates appear only after an eligible SEO analysis returns provider data. A new or low-traffic domain may have little or no data.
Entry path
Open a store project → Grow → SEO → Search performance card → Open.
English callouts highlight the controls. Select the image to enlarge it.
A new store must complete the SEO publication prerequisite before using reports. The sample-data preview is illustrative; no analysis result is shown here.
Before you start
If SEO shows the first-store setup checklist, complete its publication requirement before expecting report data. Values labeled Preview · sample data are examples, not your store’s results. The steps below are conditional on the corresponding report becoming available.
- Complete a successful SEO analysis for the public target.
- Use the analyzed domain shown by Runner, especially when the project has more than one domain.
- Read provider estimates as directional signals; they may not match first-party analytics exactly.
Main sections
| Section | What it means |
|---|---|
| Estimated organic traffic | A provider estimate of visits from unpaid search. |
| Organic keywords | Search terms for which the domain has available visibility data. |
| Domain rank | A comparative authority or visibility measure from the available provider. |
| Top 3 keywords | Keywords estimated to rank near the top of search results. |
| Top keywords | Queries with their available position or traffic information. |
| Top pages | Public pages receiving the strongest estimated organic visibility. |
| Ask Runner | Creates a new Runner conversation with the saved report evidence and a suggested improvement request. It does not edit or publish the store by itself. |
| See 5 quick wins | Creates the same evidence-grounded Runner handoff so you can ask for prioritized opportunities in chat. Review any proposed work before applying or publishing it. |
| Analyze again | Requests a new snapshot; it does not change content or ranking. |
Review search opportunities
- Open Search Performance after analysis completes.
- Confirm the analyzed domain is the public storefront you intended.
- Read the summary metrics as a baseline, not a promise.
- Scan Top keywords for terms that match the products and audience.
- Open or note the corresponding Top pages.
- Compare the page content with the shopper question behind each useful keyword.
- Make storefront changes through Runner or the store editor, then publish them separately.
- Return later and select Analyze again when enough time has passed for public sources to change.
Troubleshooting
| State | Meaning and next step |
|---|---|
| No organic data | The provider may not have enough information for the domain. Confirm publication and try again later. |
| Keyword but no matching page | Open the page list and public site; the provider may attribute the query to a different URL. |
| Estimate differs from Analytics | Analytics records store events; SEO uses external search estimates. Align the question before comparing them. |
| Newly published content is absent | Search discovery is not immediate. Confirm the page is public and wait before refreshing. |
Choose one reviewable improvement
Use Keywords and Pages in the opened report to connect a useful query to a public page. If Open fix queue is shown, inspect the proposed fix and its affected page before starting work with Runner.
Checkpoint: You can name the query, page, and change to review. External search figures are estimates. An optional Google Search Console connection can supply first-party clicks when available; it is not connected automatically and should not be confused with the estimates.