Simulations
Configure a shopper-behavior run or page-stimulus audit against an eligible published store.
Simulation lets you send generated shopper personas through a live store journey or ask them to evaluate one public page.
Entry path
Open a store project → More → Simulation.
Before you start
- Publish the store and confirm its public pages load.
- Review the current plan or usage notice before launching paid work.
- Choose a real storefront question and one target page.
- Treat generated shoppers as directional testing, not real customer demand.
Modes
| Mode | When to use it | What Runner does after launch |
|---|---|---|
| Shopper behavior | You want to observe navigation, decisions, and journey friction. | Starts multiple shopper journeys on the selected live page and prepares funnel, journey, outcome, and recommendation views. |
| Page stimulus audit | You want focused reactions to one page. | Collects generated shopper evaluations for purchase intent, segments, and friction on that page. |
Controls and click results
| Control | What happens after you select it |
|---|---|
| Mode selector | Switches between shopper behavior and page stimulus audit. |
| Persona guidance | Adds optional audience direction, such as price sensitivity or shipping concerns. |
| Target page | Opens discovered public storefront pages such as Home, Collection, Product, Cart, Checkout, or a custom page. |
| Device viewport | Chooses mobile only, desktop only, or a weighted mix for shopper behavior. |
| Panel size | Changes how many generated shopper journeys the run requests within the allowed range. |
| Launch simulation | Starts the configured run and opens its run page. It is disabled until a target page is selected. |
| Recent simulation card | Opens an earlier run and its current status or results. |
| View all | Expands the recent-run list when more runs exist. |
| Retry | Reloads target pages or runs after a visible failure. |
Launch a focused simulation
- Open Simulation.
- Select Shopper behavior or Page stimulus audit.
- Add concise persona guidance only when a specific audience matters.
- Select Target page and choose a discovered live page.
- For shopper behavior, choose the device mix and panel size.
- Review the current usage notice.
- Select Launch simulation once.
- Follow the run page until it completes or fails.
Troubleshooting
| State | Meaning and next step |
|---|---|
| Publish wall | No successful live deployment is available. Publish and verify the store first. |
| No target pages | Runner could not discover public pages. Open the live store and retry page loading. |
| No simulations yet | Configure the panel and target to create the first run. |
| Queued or pending | The run was accepted but has not started all work. Wait rather than launching a duplicate. |
| Running | Shopper work is still in progress; results can remain incomplete. |
| Failed | Open the error shown on the run and start a new run only after correcting the target or temporary failure. |