Experiments
Choose a store goal and traffic allocation, launch Experiments, and follow experiment cycles and proposed changes.
Experiments let Runner test controlled storefront variations against a selected business goal.
Entry path
Open a store project → More → Experiments.
Before you start
- Publish the store and confirm it can receive real traffic.
- Choose one primary goal that matches the store’s current priority.
- Choose a traffic allocation you are comfortable assigning to experiment variations.
- Understand that launch starts an experiment process; it does not guarantee a performance gain.
Launch controls and click results
| Control | What happens after you select it |
|---|---|
| Goal card | Selects the metric Runner should optimize, such as conversion, add to cart, checkout initiated, banner engagement, button click-through, or average order value. |
| Traffic slider or preset | Sets the share of eligible traffic assigned to the experiment within the allowed range. |
| Launch Experiments | Authorizes and starts the experiment for the selected store, goal, and traffic value. |
| Experiment title or View Experiment | Opens the experiment detail workspace. |
| All Experiments, Running, or Stopped | Filters the experiment list by status. |
Start an experiment
- Open Experiments.
- If the publication wall appears, publish and verify the store first.
- Read every goal and select the one tied to the decision you need.
- Set the traffic allocation.
- Review the store, goal, and traffic one more time.
- Select Launch Experiments once.
- Wait for the experiment card to appear.
- Open the experiment to follow planning, changes, cycles, and measurements.
Experiment-card controls
| Control or section | What it shows or does |
|---|---|
| Status badge | Shows Pending, Running, Completed, Failed, or Cancelled. The Stopped list filter groups completed, failed, and cancelled experiments. |
| Cycle and Traffic | Shows the current cycle count and allocation. |
| Preview | Shows the experiment variation when a preview is available. |
| Changes | Lists storefront changes associated with the latest cycle. |
| AI Insight | Opens a pending suggestion such as a traffic adjustment. |
| Allow | Approves the displayed suggestion with its current value. |
| Cancel | Dismisses that pending suggestion. |
| More-actions menu | Opens Stop and Apply Changes when those actions are available. |
Troubleshooting
| State | Meaning and next step |
|---|---|
| Publish wall | The store has no successful live deployment. Publish before enabling Experiments. |
| Waitlist or upgrade screen | The feature or plan is not available to this workspace. |
| Preparing or planning | Runner is setting up the next cycle. Wait for a plan or visible request. |
| Waiting for approval | Runner needs a decision before it can continue that suggestion. Read it before choosing Allow. |
| No changes yet | The current experiment has not produced a visible variation change. |
| Failed | Open the experiment and preserve the visible error for support before starting a replacement. |