SEO overview
Start an SEO analysis, move between search and AI-visibility views, and understand publication requirements.
SEO helps you inspect how a public storefront can be discovered in search results and AI-generated answers.
Entry path
Open a store project → Grow → SEO. The SEO & GEO overview links to individual reports.
If this is your first SEO visit
The introductory tour explains the workspace; Skip tour opens the overview. For a new store, Let’s get your store found shows three setup stages: publish the storefront, automatic AI checks, and automatic keyword tracking. Start with the publication requirement.
Metrics labeled Preview · sample data illustrate the report format. They are not measurements from your store. The report instructions below apply after the required setup is complete and real results are available.
A new store must complete the SEO publication prerequisite before using reports. The sample-data preview is illustrative; no analysis result is shown here.
Before you start
- Publish the storefront unless Runner offers an eligible custom target in your workspace.
- Confirm the public page loads before starting analysis.
- Allow time for search and AI providers to have data about a newly published site.
- Treat analysis as a snapshot of available sources, not a guarantee of ranking or mentions.
Main controls and click results
| Control | What happens after you select it |
|---|---|
| Overview report cards → Open | Opens Search performance, AI visibility, Backlinks, or Site health. |
| Fix queue or review drawer, when shown | Lets you inspect a proposed correction and its affected pages before starting work. |
| Search Performance | Opens organic traffic, keyword, rank, top-keyword, and top-page estimates. |
| Backlinks | Opens links, referring domains, link history, and link-quality views. |
| Site audit | Opens technical crawl and issue results. |
| AI visibility sections | Opens the dashboard, prompts, keywords, citations, or mentions when available. |
| Analyze | Starts analysis for the eligible target. It does not edit or publish the storefront. |
| Analyze again | Requests a refreshed analysis and replaces stale results when the refresh completes. |
| Publish | Starts the separate publication-readiness path when the store is still a draft. |
| Google Search Console → Connect | Opens Apps filtered for Google Search Console when that connection is available. |
Start an SEO review
- Open Grow → SEO and confirm the target on the overview.
- If you see the publication gate, use the publication path and return only after the live URL works.
- Read existing reports first. Select Analyze only when a new analysis is needed, after reviewing its current usage notice.
- Wait for the analysis state to finish; do not repeatedly start the same analysis.
- Open the Search performance, Backlinks, and Site health cards to inspect available reports.
- Return to the overview, open AI visibility, and inspect its available detail sections.
- Re-run with Analyze again after meaningful public changes or when Runner marks the result stale.
Troubleshooting
| State | Meaning and next step |
|---|---|
| Publish gate | The current storefront is not eligible for public analysis. Publish and verify the live URL first. |
| Analyzing | Runner is collecting available data. Wait for completion. |
| Updated | The displayed snapshot completed successfully. |
| Stale | Public data may have changed; use Analyze again when a refresh is useful. |
| Partial result | Some providers returned data and others did not. Use the available sections and retry later. |
| Target unreachable | Open the public URL directly, fix access or publication, then analyze again. |